Joint Oklahoma Information Network branding

This logo was created for the Joint Oklahoma Information Network, a government mandated commission to create a statewide information and referral system for the state of Oklahoma. The acronym of the agency created an interesting group of letters that emphasized the goal of the program: to get all citizens of Oklahoma to join a program that would benefit the populous by recommending government programs that they qualify for. By distinguishing the last two letters of the acronym from the first, an emphasis was created that made the logo read as Join in. This also had the effect of creating a mental abbreviation of the word information which further accentuated the purpose of the program.

With the mandate that the Oklahoma Commission of Children and Youth received to establish a statewide information and referral system, branded as the Joint Oklahoma Information Network, was the need to create an online portal for the public to interact with the system. When branding it became apparent that there was a need to build a website that was easy to use, informative and carried the same aesthetic language as the advertisement campaigns. This would give the user an experience that they would expect as well as make it easy for them to identify the resources that they may qualify for.

To promote the launch of JOIN’s website and the resources directory that was developed, the agency implement a bus billboard campaign across Oklahoma City to run in tandem with a radio advertisement campaign that ran statewide. This ad campaign raised the awareness of the site dramatically and garnered more than a two-thousand percent increase in unique visitors.